and talk about Adidas....

Stella McCartney is named creative director of the London 2010 Olympics.

By Emma Sells Posted: Wed 14 Jul 2010 (reblog from Elle UK)

Sport is not really Team ELLE's forte, and we wouldn't like to lay bets on how many gold medals our athletes will bag at the 2012 Olympics. But we will make one prediction - they're sure to be the best dressed sports stars at the event. Why? Because Stella McCartney has been lined up to design their uniforms.

Adidas is the official partner of the London Olympics and, as you know, Stella has been designing her own collection for the sportswear brand for some years now. No surprise then that she has been asked to be Team GB's creative director. She will design both the uniforms for the Olympic and Para-Olympic athletes and, lucky for us, some very stylish pieces for supporters to wear too.

Stella said this morning, 'As a British fashion designer it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the host nation of the London 2012 Olympic Games.'

Suddenly the event has got much more exciting.